Information for Authors
Attendees must also register in advance for this event that is open to all attendees and their significant
others. The banquet will be held at the Wood Dining Room, 2nd Floor, Iacocca Hall (Bldg. 111 on campus
map), Mountaintop Campus, Lehigh University. At the end of the technical session on Wednesday,
August 3nd, a special campus bus will be waiting on E. Packer Ave. just outside the conference venue to
take the attendees to the banquet and return. The bus will make a second trip if not all attendees can fit
in the first trip. Attendees are encouraged to get up to the Tower Room on the top (6th) floor of Iacocca Hall early for a panoramic view of Lehigh
Valley. Although parking is generally available after 4 pm, driving to Mountaintop Campus is not
recommended as it takes many turns on winding mountain roads and strangers are likely to get lost
even with GPS.
Title of Banquet Speech: "Inside Bethlehem Steel: The Final Quarter Century"
Abstract: Paralleling their book, Inside Bethlehem Steel: The Final Quarter Century, photographer Peter Treiber and writer Elizabeth Kovach will discuss the rise and fall of the iconic formerly second largest steel company in the United States. Treiber's photos and Kovach's historical overview will provide a glimpse into the reasons for both long-term success and eventual failure.
Speakers: Elizabeth "Bette" Kovach and Peter Treiber
Elizabeth "Bette" Kovach still has steel in her veins. As a college intern in her senior year at Moravian College, she first saw the basic oxygen steelmaking process at the local Bethlehem Steel plant and was hooked. Shortly after receiving a bachelor of arts degree on journalism, she was hired into the company's public affairs department and spent the next nearly 27 years as the "name in the newspaper, voice on the radio and face on television" handling mostly bad news. Since then, Bette has worked for three other steel producers (none of which exist in the United States today although one remains a major force in Russia) and now works for American Metal Market, a news site devoted to metals, as a feature writer and marketing manager. She continues to reside in Bethlehem, PA.
Peter Treiber was born to a family of painters and photographers in Brooklyn, New York. After growing up there, he worked in New York City as a photo assistant and then earned an AA degree in graphic design at S.U.N.Y. Farmingdale, New York and a BFA degree in photography from the Art Center College of Design in California. Upon returning to New York City, Peter worked for three independent studios that included photography for GM, Singer, N.Y. Port Authority, Time and Fortune. This work led to the position of Chief Photographer at International Nickel in New York City and then Advertising Photographer at Bethlehem Steel in Bethlehem, Pennsylvania. With co-author and writer, Bette Kovach, Peter published Inside Bethlehem Steel in 2008. Recently, the Library of Congress acquired 17 of these steel book images. Peter has maintained his own corporate and advertising photography business since the closing of the Bethlehem Steel Photo Department in 1983.